IMRT's 99%Media Lebanon aims to create high quality socially and politically engaging media content in collaboration with academics, students, activists and CSOs. The project operates on a horizontal democracy basis and encourages teamwork and collaboration among students, academics and activists. 99%Media Lebanon is a partnership project between IMRT and 99%Media Quebec, an independent media for social justice.
99%Media Lebanon provides high-quality production services to academic and non-profit organizations at an affordable cost to help them reach their advocacy goals and promote their social justice causes. It also produces its own advocacy and instructional media content and campaigns. By engaging students, academics, and activists in high-quality low-cost productions, the project aims to offer aspiring media producers, journalists and filmmakers a real-world experience in a safe low-risk environment to test creative and innovative ideas, while helping activists and academics with limited resources to effectively promote their organizations, research, and causes. For media production services, please email us.
99%Media is a perpetually evolving organic concept built on the principles of social justice, human rights values, and horizontal democracy. 99%Media aims to become a recognized of information that adheres to proper principles of research and journalism in addition to advocating the norms enacted within the Universal Declaration of Human Rights. We aim to eventually become a significant socially relevant content creator that produces documentaries, short videos, talk shows, and to develop new forms of content that better fits an ever-changing media landscape.
See examples of our work below.
IMRT's 99%Media productions span videos for educational, instructional and advocacy purposes. Here is a sample of these productions.
Escalating Violence During Protests
This short video offers aspiring journalists who plan to cover popular protests an example of how peaceful demonstrations can quickly descend into a dangerous conflict zone and threaten the safety and lives of those covering them. This video was shot during the popular protests in downtown Beirut on August 23, 2015. It includes all the important junctures and most dramatic moments of the protest: the calm start and fun atmosphere in the late afternoon, the slow intensification in chants and occasional throwing of plastic water bottles at security personnel, the moments when the first barbed wire fence was pulled out (and then put back in place only to be pulled out again), the escalation with high-pressure water hoses and the eventual outbreak of violence with both sides throwing rocks and sticks (and later any object they can find) at each other, up to the ultimate escalation with police firing tear gas and shooting rubber bullets at the crowd. Journalism professors and trainers are welcome to use this video in their courses to prepare students for covering protests. Creative Commons License: NonCommercial, Attribution: Jad Melki, IMRT, Lebanese American University: https://www.youtube.com/watch?v=bwmwtswtZXY
Training the Next Generation of Medical Care Teams
This instructional video is an example of an IMRT production service. It offers aspiring medical care practitioners, including doctors, nurses, social workers and dietitians, a glimpse into the advanced Interprofessional Education (IPE) offered at the Lebanese American University. IPE occurs when multiple professions learn about, from and with each other to develop cohesive practices that improve health care and social wellbeing. For more information about LAU-IPE: http://ipe.lau.edu.lb
This spot advertisement aimed is part of a global campaign to stop HIV stigma and discrimination in healthcare settings. The video was collaboratively produced by IMRT and other NGOs, companies, and activists. For more on the campaign: https://www.thunderclap.it/projects/49867-dignity-above-all
3rd International Conference on Medical Education
A short promotional video for a medical conference on Simulation for Education and Patient Safety, organized by the Gilbert and Rose-Marie Chagoury School of Medicine at LAU.
A video created for the Lebanese American University’s Facilities Management Department to raise awareness on campus Fire Safety measures and procedures.
A short promotional video created for the Student Development and Enrollment Management to promote a new affordable telecom package designed for university students.